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Peterson, Robin T. (Nombre personal)
Marketing : a contemporary introduction, 1982 (10-8-22)
In 2012, Plouffe joined the Fisher Institute for Professional Selling as the incoming director, and joined the Department of Marketing at the College of Business Administration, University of Akron as an associate professor. Prior to that post, he held academic positions at Florida International University, Florida State University, Washington State University and University of Georgia.