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Kotler, Philip, 1931-

The new competition / Philip Kotler, Liam Jatusripitak, Somkid Fahey. - Englewood Cliffs, N.J. : Prentice-Hall, 1985 - xii, 292 p. : il.

Incluye bibliografía.

ISBN: 0136120784

Subjects--Topical Terms:
COMPETENCIA
MARKETING
MARKETING INTERNACIONAL
ESTRATEGIA EMPRESARIAL

Subjects--Geographic Terms:
JAPON

Subjects--Index Terms: ADMINISTRACION ESTRATEGICA

Dewey Class. No.: 382.0952