BIBLIOTECA MANUEL BELGRANO - Facultad de Ciencias Económicas - UNC

Some applications of behavioural research /

Some applications of behavioural research / edited by Rensis Likert and Samuel P. Hayes. - Basle : Unesco, 1957 - 333 p. - Science and society .

Introduction -- 1. Behavioural research, a guide for effective action -- 2. Administrative leadership and organizational effectiveness -- 3. The training of leaders for effective human relations -- 4. Human factors in research administration -- 5. Training foreign nationals in the United States -- 6. Group influence in marketing and public relations -- 7. Psychological surveys in business forecasting -- 8. Relating behavioural research to the problems of organizations.


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