BIBLIOTECA MANUEL BELGRANO - Facultad de Ciencias Económicas - UNC

A learning theory of referrals /

Eldridge, Damien S.

A learning theory of referrals / Damien S. Eldridge. - Bundoora, Vic. : La Trobe University. School of Business, 2007 - 27 p. - Discussion papers ; no. A07.06 1441-3213 . - Discussion papers (La Trobe University. School of Business) Series A 07.06 .

Bibliografía: p. 25-27.

Many service industries, including the medical and legal professions in some countries, display a gated structure. Rather than approaching a final producer directly, a consumer will first seek a referral from an intermediary. Such an industry structure might help to alleviate adverse selection problems between parties that interact infrequently. Intermediaries aggregate many short-run transactions between various consumers and a particular producer. As such, they might be able to learn a producers level of proficiency more rapidly than an individual consumer. However, the presence of a positive information externality means that too few consumers will seek a referral. As such, some form of regulation to encourage consumers to seek a referral might be warranted.

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