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Baus, Herbert M. 1914-1999

Publicity, how to plan, produce and place it / Herbert M. Baus - New York : Harper, 1942 - xix, 252 p.

1. What is publicity all about? -- 2. Media of publicity -- 3. How to plan publicity -- 4. How to produce publicity -- 5. How to place publicity -- 6. What are your prospects.

Subjects--Topical Terms:
PUBLICIDAD

Dewey Class. No.: 301.1523