Salesforce.com for dummies /
Wong, Tom
Salesforce.com for dummies / by Tom Wong and Liz Kao. - 3rd ed. - Hoboken, N.J. : Wiley, c2008 - xxii, 372 p. : il.
Salesforce basics. Looking over Salesforce ; Navigating Salesforce ; Personalizing your system -- Tracking sales. Managing accounts ; Developing contacts ; Managing activities ; Sending e-mail -- Driving sales. Prospecting leads ; Tracking opportunities ; Tracking products and price books ; Managing your partners -- Optimizing marketing. Driving demand with campaigns ; Building your Internet marketing channel ; Driving sales effectiveness with document management ; Performing fast and accurate support -- Delivering excellent customer service. Managing your customer service solution ; Analyzing data with reports -- Measuring overall business performance. Seeing the big picture with dashboard ; Fine-tuning the configuration -- Designing the Salesforce solution. Customizing Salesforce ; Extending Salesforce beyond CRM ; Migrating and maintaining your data. -- The part of tens. Ten ways to drive more productivity ; Ten keys to a successful implementation.
9780470318126
GESTION DE VENTAS
MARKETING
CLIENTES
MERCADOTECNIA
Salesforce.com for dummies / by Tom Wong and Liz Kao. - 3rd ed. - Hoboken, N.J. : Wiley, c2008 - xxii, 372 p. : il.
Salesforce basics. Looking over Salesforce ; Navigating Salesforce ; Personalizing your system -- Tracking sales. Managing accounts ; Developing contacts ; Managing activities ; Sending e-mail -- Driving sales. Prospecting leads ; Tracking opportunities ; Tracking products and price books ; Managing your partners -- Optimizing marketing. Driving demand with campaigns ; Building your Internet marketing channel ; Driving sales effectiveness with document management ; Performing fast and accurate support -- Delivering excellent customer service. Managing your customer service solution ; Analyzing data with reports -- Measuring overall business performance. Seeing the big picture with dashboard ; Fine-tuning the configuration -- Designing the Salesforce solution. Customizing Salesforce ; Extending Salesforce beyond CRM ; Migrating and maintaining your data. -- The part of tens. Ten ways to drive more productivity ; Ten keys to a successful implementation.
9780470318126
GESTION DE VENTAS
MARKETING
CLIENTES
MERCADOTECNIA