Publicidad y comunicación integral de marca, 2007 (08-03-17)

Professor of Marketing and Thomas J. Falk Distinguished Chair in Business. He received his Ph.D. from the University of Texas at Austin. Prior to coming to Wisconsin he was at The University of Illinois Urbana-Champaign. Professor O’Guinn’s research is broadly sociological. His work is often near the intersection of sociology and social psychology, or micro-sociology. Among his most notable works are several multi-method pieces, including survey data, content analysis, and ethnography. His work is sociologically and theoretical substantive.