Vista normal
Vista MARC
Entrada Nombre personal
Número de registros utilizados en: 1
001 - NÚMERO DE CONTROL
- Campo de control: 8274
003 - IDENTIFICADOR DE NÚMERO DE CONTROL
- Campo de control: arcduce
005 - FECHA Y HORA DE LA ULTIMA MODIFICACION
- Campo de control: 20170316115726.0
008 - ELEMENTOS DE DATOS DE LONGITUD FIJA
- Campo de longitud fija: 170308|| aca||aabn | a|a d
040 ## - FUENTE DE LA CATALOGACIÓN
- Agencia original de catalogación: arcduce
100 1# - ENCABEZAMIENTO--NOMBRE DE PERSONA
- Nombre personal: O'Guinn, Thomas C.
670 ## - FUENTE DE DATOS ENCONTRADOS
- Fuente de citación: Publicidad y comunicación integral de marca, 2007 (08-03-17)
678 ## - DATOS BIOGRÁFICOS O HISTÓRICOS
- Datos biográficos o históricos: Professor of Marketing and Thomas J. Falk Distinguished Chair in Business. He received his Ph.D. from the University of Texas at Austin. Prior to coming to Wisconsin he was at The University of Illinois Urbana-Champaign. Professor O’Guinn’s research is broadly sociological. His work is often near the intersection of sociology and social psychology, or micro-sociology. Among his most notable works are several multi-method pieces, including survey data, content analysis, and ethnography. His work is sociologically and theoretical substantive.