Incluye glosario.

Incluye bibliografía.

Introduction: Strategy and economics -- Pt.1. Economic foundations of strategy: 1. Basic microeconomic principles -- 2. Economies of scale and scope -- 3. Agency and coordination -- 4. The power of principles: a historical perspective -- Pt.2. Firm Boundaries: 5. The vertical boundaries of the firm -- 6. Organizing vertical boundaries: vertical integration and its alternatives -- 7. Diversifications -- Pt.3. Market and competitive analysis: 8. Competitors and competition -- 9. Strategic commitment -- 10. The dynamics of pricing rivalry -- 11. Entry and exit -- 12. Industry analysis -- Pt.4. Strategic position and dynamics: 13. Strategic positioning for competitive advantage -- 14. Sustaining competitive advantage -- 15. The origins of competitive advantage: innovation, evolution, and the environment -- Pt.5. Internal organization: 16. Performance measurement and incentives in firms -- 17. Strategy and structure -- 18. Environment, power, and culture -- Glossary -- Index

'The Economics of Strategy' delves into the concepts involved in business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dynamics.
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5 th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant . Armed with general principles, today's students-tomorrow's future managers-will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

Bibliografía de la asignatura Economía de Empresas. Licenciatura en Administración (plan 2009), 2do semestre.