Modern competitive analysis / Sharon M. Oster.
Tipo de material:
TextoDetalles de publicación: New York, NY : Oxford University Press, 1999Edición: 3rd. edDescripción: x, 434 pISBN: - 9780195119411
- 338.6048 21
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|
Libro
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Biblioteca Manuel Belgrano | 338.6048 O 53005 (Navegar estantería(Abre debajo)) | Disponible | 53005 | ||
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Libro
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Biblioteca Manuel Belgrano | 338.6048 O 52961 (Navegar estantería(Abre debajo)) | Disponible | 52961 |
Incluye glosario.
Incluye referencias bibliográfícas: p. 375-409.
Preface -- 1. Introduction and Overview -- Part I: The competitive Environment: 2. Efficient Markets -- 3. Industry Analysis -- 4. Understanding the Impediments to Entry -- 5. Groups Within Industries -- 6. Competing in Global Markets -- Part II: Inside the Organization: 7. Competing for Advantage -- 8. Organizational Goals: Politics and Power in the Organization -- 9. Organizational Structure and Strategic Planning -- 10. Corporate Diversification -- 11. Vertical Linkages -- 12. Mergers, Acquisitions, and Strategic Alliances -- Part III: Rivalry: 13. Understanding Rivalry: Game Theory -- 14. Product Positioning and Strategic Marketing -- 15. Competitive Pricing -- 16. Competitive Research and Development and Innovation -- 17. Regulatory Issues in Strategic Planning -- Part IV. The Planning Process: 18. The Strategic Planning Process -- Appendix 1. Some Case Suggestions -- Appendix 2. Financial Ratio Analysis -- Appendix 3. Using Statistics to Determine Advantage -- Appendix 4. A Discussion of Portfolio Techniques.
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