The business policy game : an international simulation. Player's manual / Richard V. Cotter, David J. Fritzsche.
Tipo de material:
TextoDetalles de publicación: Englewood Cliffs, N.J. : Prentice Hall, 1995Edición: 4th. edDescripción: xv, 282 p. : ilISBN: - 0133391442
- 21 658.40353
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|
Libro
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Biblioteca Manuel Belgrano | 658.40353 C 54559 (Navegar estantería(Abre debajo)) | Disponible | 54559 |
1. Introduction. 2. Quarterly Decisions. 3. The Business Environment. 4. Developing the Strategic Plan and Selecting Standards of Success. 5. Marketing: Strategy. 6. Marketing: Sales Forecasting. 7. Production: Planning, Scheduling, and Costs. 8. Production: Capacity Changes. 9. Finance: Strategy and Investment Analysis. 10. Financing: Financial Planning. Appendix A. Instructions for Using Spreadsheet Templates. Appendix B. Instructions for Using Graphing Program. Appendix C. Historical Data for Years 1 and 2. Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports. Appendix E. Blank Forms and Worksheets.
This simulation is designed to provide students with an exciting environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management. The book includes one student disk - IBM compatible - which provides decision-support software for use with Lotus 1-2-3, Quatro Pro and Excell and enables students to graph operating results using a stand-alone program. A Mac version is available on request.
Donación prof. Juan Emilio Torres
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