TY - BOOK AU - Luce,Robet Duncan TI - Individual choice behavior : : a theoretical analysis U1 - 153.83 PY - 1959/// CY - New York, N.Y. PB - Wiley KW - PSICOMETRIA KW - COMPORTAMIENTO KW - CONDUCTA N1 - Bibliografía: p. 147-149; 1. The basic theory: a. Introduction -- b. Probability axioms -- c. choice axiom -- d. Two consequences -- e. Ratio scale -- f. Independence of unit condition -- g. Algebraic approximations -- 2. Applications to psychophysics: a. Fechner's problem -- b. The power law -- c. Interaction of continua -- d. Discriminal processes -- e. Signal detectability theory -- f. Rank orderings -- 3. Applications to utility theory: a Introduction -- b. Decomposable preference structures -- c. Additional axioms -- d. A proposed experiment -- 4. Applications to learning: a. Introduction -- b. Response strenth operators -- c. Alpha model -- d. Beta model -- e. Gamma model -- f. Application of the three models to a special case -- g. Some asymptotic properties of the Beta model -- 5. Summary and conclusions -- Appendix ER -