TY  - BOOK
AU  - Oster,Sharon M.
TI  - Modern competitive analysis / 
SN  - 9780195119411
U1  - 338.6048 21
PY  - 1999///
CY  - New York, NY : 
PB  - Oxford University Press, 
KW  - PLANIFICACION ESTRATEGICA
KW  - ESTRATEGIA COMPETITIVA
KW  - ESTRUCTURA INDUSTRIAL
N1  - Incluye glosario; Incluye referencias bibliográfícas: p. 375-409.; Preface -- 1. Introduction and Overview -- Part I: The competitive Environment: 2. Efficient Markets -- 3. Industry Analysis -- 4. Understanding the Impediments to Entry -- 5. Groups Within Industries -- 6. Competing in Global Markets -- Part II: Inside the Organization: 7. Competing for Advantage -- 8. Organizational Goals: Politics and Power in the Organization -- 9. Organizational Structure and Strategic Planning -- 10. Corporate Diversification -- 11. Vertical Linkages -- 12. Mergers, Acquisitions, and Strategic Alliances -- Part III: Rivalry: 13. Understanding Rivalry: Game Theory -- 14. Product Positioning and Strategic Marketing -- 15. Competitive Pricing -- 16. Competitive Research and Development and Innovation -- 17. Regulatory Issues in Strategic Planning -- Part IV. The Planning Process: 18. The Strategic Planning Process -- Appendix 1. Some Case Suggestions -- Appendix 2. Financial Ratio Analysis -- Appendix 3. Using Statistics to Determine Advantage -- Appendix 4. A Discussion of Portfolio Techniques
ER  -