TY - BOOK AU - Eldridge,Damien S. TI - A learning theory of referrals T2 - Discussion papers SN - 1921377266 U1 - 362.10994 21 PY - 2007/// CY - Bundoora, Vic. PB - La Trobe University. School of Business KW - SERVICIOS DE SALUD KW - ATENCION EN SALUD KW - ANALISIS ECONOMETRICO KW - AUSTRALIA KW - ATENCION MEDICA N1 - Bibliografía: p. 25-27 N2 - Many service industries, including the medical and legal professions in some countries, display a gated structure. Rather than approaching a final producer directly, a consumer will first seek a referral from an intermediary. Such an industry structure might help to alleviate adverse selection problems between parties that interact infrequently. Intermediaries aggregate many short-run transactions between various consumers and a particular producer. As such, they might be able to learn a producers level of proficiency more rapidly than an individual consumer. However, the presence of a positive information externality means that too few consumers will seek a referral. As such, some form of regulation to encourage consumers to seek a referral might be warranted UR - http://www.latrobe.edu.au/__data/assets/pdf_file/0018/130905/2007.06.pdf ER -