TY  - BOOK
AU  - Cotter,Richard V.
AU  - Fritzsche,David J.
TI  - The business policy game : : an international simulation. Player's manual / 
SN  - 0133391442
U1  - 658.40353 21
PY  - 1995///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice Hall, 
KW  - TEORIA DE LOS JUEGOS
KW  - NEGOCIOS
KW  - MANUALES
KW  - MARKETING
KW  - PLANIFICACION ESTRATEGICA
KW  - PRODUCCION
KW  - PLANIFICACION FINANCIERA
KW  - SIMULACION
KW  - MERCADOTECNIA
KW  - TEORIA DE LA PRODUCCION
N1  - 1. Introduction. 2. Quarterly Decisions. 3. The Business Environment. 4. Developing the Strategic Plan and Selecting Standards of Success. 5. Marketing: Strategy. 6. Marketing: Sales Forecasting. 7. Production: Planning, Scheduling, and Costs. 8. Production: Capacity Changes. 9. Finance: Strategy and Investment Analysis. 10. Financing: Financial Planning. Appendix A. Instructions for Using Spreadsheet Templates. Appendix B. Instructions for Using Graphing Program. Appendix C. Historical Data for Years 1 and 2. Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports. Appendix E. Blank Forms and Worksheets
N2  - This simulation is designed to provide students with an exciting environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management. The book includes one student disk - IBM compatible - which provides decision-support software for use with Lotus 1-2-3, Quatro Pro and Excell and enables students to graph operating results using a stand-alone program. A Mac version is available on request
ER  -