TY  - BOOK
AU  - Livingstone,John Leslie
TI  - The portable MBA in finance and accounting
SN  - 047118425X
U1  - 658.15 21
PY  - 1997///
CY  - New York
PB  - J. Wiley
KW  - FINANZAS EMPRESARIALES
KW  - PLANIFICACION EMPRESARIAL
KW  - FINANCIACION DE LA EMPRESA
N1  - Incluye glosario; Incluye bibliografía; Preface -- 1. Understanding financial statements -- 2. Analyzing business earnings -- 3. Cost-volume-profit analysis -- 4. Activity-based costing -- 5. Information technology and you -- 6. Forecasts and budgets -- 7. Measuring productivity -- 8. Choosing a business form -- 9. The business plan -- 10. Managing long-term investments -- 11. Taxes and business decisions -- 12. The global business -- 13. Managing financial risk -- 14. Going public -- 15. The board of directors -- 16. Information technology and the firm -- 17. Profitble growth and acquisition -- 18. Bankruptcy
N2  - This Second Edition of The Portable MBA in Finance and Accounting brings you all the in-depth, authoritative coverage of its bestselling predecessorexpanded and updatedplus an important selection of new topics crucial to business success. It's the ideal resource for every manager and professional who needs to use numbers as business tools, gain competitive advantage, and manage the enterprise more efficiently. John Leslie Livingstone has reassembled his all-star lineup of leading professors and practitioners in finance, accounting, and law from across the United States. These experts provide practical, jargon-free explanations of key finance and accounting topics. Special features of this new edition include: New chapters Computers and information technology in Fli>Analyzing income statements Managing financial risk Broad coverage Understanding financial statements Financial forecasting and budgeting Break-even and cost-volume-profit analyses Product pricing Strategies to minimize business income tax Evaluating an acquisition target Managing foreign exchange risk exposure and much more Versatility Applies to large corporations, midsize companies, and start-ups Useful in nonprofit organizations as well as businesses Helps sales, service, production, and marketing managers speak the language of F&A experts The Portable MBA in Finance and Accounting, Second Edition offers a five-star education at a take-out price. Whether you read it cover-to-cover, use it as a handy reference, or both, it helps you ask the right questions and understand the answers you receive. Best of all, it's a practical toolkit for measuring and improving your business.
ER  -