TY  - BOOK
AU  - Montgomery,David Bruce
AU  - Urban,Glen L.
TI  - Application of management sciences in marketing
T2  - Prentice-Hall international series in management
U1  - 658.8008 
PY  - 1970///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - MARKETING
KW  - ENSAYO
KW  - MERCADOTECNIA
N1  - Incluye referencias bibliográficas
ER  -