TY  - BOOK
AU  - Harder,Theodor
TI  - Introduction to mathematical models in market and opinion research: with practical applications, computing procedures and estimates of computing requirements 
U1  - 658.80018 
PY  - 1969///
CY  - Dordrecht
PB  - Reidel
KW  - MARKETING
KW  - MODELOS MATEMATICOS
KW  - OPINION PUBLICA
N1  - Título original: Elementare mathematische modelle in der market-und meinungsforschung; Bibliografía: p. 193-194; Introduction -- 1. Adversiting media calculations -- 2. Elementary forecasting calculations -- 3. Factor analysis -- 4. Market models
ER  -