TY  - BOOK
AU  - Motohashi,Kazuyuki
TI  - Global business strategy: multinational corporations venturing into emerging markets 
SN  - 9784431554684
PY  - 2015///
CY  - London
PB  - SpringerOpen
KW  - EMPRESAS MULTINACIONALES
KW  - ESTRATEGIA EMPRESARIAL
KW  - MODELO DE NEGOCIO
KW  - ESTUDIOS DE CASOS
KW  - EMPRESAS TRANSNACIONALES
N1  - Incluye bibliografía
N2  - This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management
UR  - https://link.springer.com/book/10.1007/978-4-431-55468-4#toc
ER  -