Bibliografía: p. 153-171.

Part 1: 1. Introduction -- 2. Identity economics -- 3. Identity and norms in utility -- 4. Where we fit into today's economics -- Part 2: 5. Identity and the economics of organizations -- 6. Identity and economics of education -- Part 3: 7. Gender and work -- 8. Race and minority poverty -- Part 4: 9. Identity economics and economic methodology -- 10. Conclusion, and five ways identity changes economics.

"Identity economics is a new way to understand people's decisions at work, at school and at home. With it, we can better appreciate why incentives like stock options work or don't; why some schools succeed and others don't; why some cities and towns don't invest in their futures. Identuty economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper and what is forbidden and for whom, are fundamental to how hard they work, and how their learn, spend and save. Thus people's identity may be the most important factor affecting their economic lives. And the limit placed by society on people's identity can also be crucial determinants of their economic well-being."