000			02796nam a2200289 a 4500
003			arcduce
005			20120731113419.0
008			100625s1994 dcu||||| |||| 00| 0 eng d
020			_a0821326228
040			_aarcduce
082			_a363.96
090			_c17215 _d17215
100			_aPiotrow, Phyllis Tilson
245			_aStrategies for family planning promotion _c/ Phyllis Tilson Piotrow, Katherine A. Treiman, Jose G. Rimon II
260			_bWorld Bank _aWashington, D.C. _c1994
300			_avii, 58 p. : _bil.
490			_aWorld Bank technical paper _vno. 223 _x0253-7494
504			_aIncluye bibliografía
505			_aForeword -- Abstract -- Executive summary -- 1. Introduction -- 2. Lessons learned from IEC programs -- 3. Designing effective IEC programs -- 4. Program issues for donor agencies in the 1990s -- 5. Recommendations -- References
520			_aThe information, education, and communication (IEC) component of family planning programs can create awareness, increase knowledge, build approval, and influence behavior. Well-designed IEC campaigns can help individuals initiate and continue using modern family planning methods. Some important lessons from the past two decades, expecially the 1980s, on designing and developing family planning IEC programs include: (1) the importance of good counseling, since interpersonal communication influences whether, when, and how couples will use family planning; (2) the efficient and effective reach of mass media in conveying convincing family planning messages and the receptivity of audiences to messages via these media; (3) the mutually reinforcing effects of mass media and interpersonal communication; (4) the cost savings and cost recovery that can derive from a family planning program with an IEC component large enough to have a measurable impact (at least 10-25 percent to total project budget); and (5) the importance of being able to evaluate the impact of IEC interventions. This paper recommends appropriate steps for designing effective IEC programs. It also considers the following program issues for donor agencies in the 1990s: building institutional capacity and getting immediate results; building in-country technical skills through technical assistance and the use of intermediary organizations; linking IEC and family planning services; using private-sector expertise; handling opposition and controversy; and supporting IEC at a realistic level. The paper provides detailed recommendations on these issues based upon lessons learned and the authors ' experiences.
650			_aPROGRAMAS DE PLANIFICACION FAMILIAR
650			_aREGULACION DE LA NATALIDAD
700			_aTreiman, Katherine A
700			_aRimon II, Jose G
710			_aBanco Mundial
942			_cLIBR _j363.96 P 48353
999			_c17183 _d17183