| 000 | 01116nam a22003377a 4500 | ||
|---|---|---|---|
| 999 |
_c22358 _d22358 |
||
| 003 | arcduce | ||
| 005 | 20210927131136.0 | ||
| 008 | 110412s2005 sp_||||| |||| 00| 0 spa d | ||
| 020 | _a8420542806 | ||
| 040 |
_aarcduce _carcduce |
||
| 082 |
_221 _a658.8 |
||
| 100 | 1 |
_91684 _aKotler, Philip, _d1931- |
|
| 245 | 1 | 0 |
_aMarketing lateral : _bnuevas técnicas para encontrar las ideas más rompedoras / _cPhilip Kotler y Fernando Trías de Bes, prólogo de Carlos Losada. |
| 260 |
_aMadrid : _bPearson Educación, _c2005 |
||
| 300 |
_axx, 208 p. : _bil. |
||
| 490 | _aSerie Ono | ||
| 541 | _cDonación Sr. Néstor Ocampo | ||
| 650 | 4 |
_aMERCADOS _91727 |
|
| 650 | 4 |
_aCOMPETITIVIDAD _9266 |
|
| 650 | 4 |
_91648 _aMARKETING-MIX |
|
| 650 | 4 |
_91728 _aPRODUCTOS |
|
| 650 | 4 |
_aESTUDIOS DE CASOS _948 |
|
| 650 | 4 |
_aMARKETING _9371 |
|
| 653 | 4 | _aAPLICACIONES | |
| 653 | 4 | _aCASOS PRACTICOS | |
| 653 | 4 | _aMERCADOTECNIA | |
| 700 | 1 |
_91685 _aTrías de Bes, Fernando |
|
| 856 | 4 |
_uhttps://www.leadersummaries.com/ver-resumen/marketing-lateral _yResumen |
|
| 942 |
_2ddc _cLIBR _j658.8 K 51682 |
||
| 945 |
_aCRA _d2011-04-12 |
||