| 000 | 01829nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | arcduce | ||
| 005 | 20230403115753.0 | ||
| 008 | 121024s1999 nyu||||| |||| 00| 0 eng d | ||
| 020 | _a9780195119411 | ||
| 040 |
_aarcduce _carcduce |
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| 082 | 0 |
_a338.6048 _221 |
|
| 100 | 1 |
_94103 _aOster, Sharon M. |
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| 245 | 1 | 0 |
_aModern competitive analysis / _cSharon M. Oster. |
| 250 | _a3rd. ed. | ||
| 260 |
_aNew York, NY : _bOxford University Press, _c1999 |
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| 300 | _ax, 434 p. | ||
| 500 | _aIncluye glosario. | ||
| 504 | _aIncluye referencias bibliográfĂcas: p. 375-409. | ||
| 505 | 0 | _aPreface -- 1. Introduction and Overview -- Part I: The competitive Environment: 2. Efficient Markets -- 3. Industry Analysis -- 4. Understanding the Impediments to Entry -- 5. Groups Within Industries -- 6. Competing in Global Markets -- Part II: Inside the Organization: 7. Competing for Advantage -- 8. Organizational Goals: Politics and Power in the Organization -- 9. Organizational Structure and Strategic Planning -- 10. Corporate Diversification -- 11. Vertical Linkages -- 12. Mergers, Acquisitions, and Strategic Alliances -- Part III: Rivalry: 13. Understanding Rivalry: Game Theory -- 14. Product Positioning and Strategic Marketing -- 15. Competitive Pricing -- 16. Competitive Research and Development and Innovation -- 17. Regulatory Issues in Strategic Planning -- Part IV. The Planning Process: 18. The Strategic Planning Process -- Appendix 1. Some Case Suggestions -- Appendix 2. Financial Ratio Analysis -- Appendix 3. Using Statistics to Determine Advantage -- Appendix 4. A Discussion of Portfolio Techniques. | |
| 650 | 4 |
_aPLANIFICACION ESTRATEGICA _9263 |
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| 650 | 4 |
_aESTRATEGIA COMPETITIVA _94104 |
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| 650 | 4 |
_aESTRUCTURA INDUSTRIAL _94105 |
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| 942 |
_2ddc _cLIBR _j338.6048 O 52961 |
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| 945 |
_aJLD _c2012-10-24 |
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| 999 |
_c23193 _d23193 |
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