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007			ta
008			160901s1995 nj_||||| |||| 00| 0 eng d
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040			_aarcduce _carcduce
082	0		_221 _a658.40353
100	1		_97893 _aCotter, Richard V.
245	1	4	_aThe business policy game : _ban international simulation. Player's manual / _cRichard V. Cotter, David J. Fritzsche.
250			_a4th. ed.
260			_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c1995
300			_axv, 282 p. : _bil.
505	0		_a1. Introduction. 2. Quarterly Decisions. 3. The Business Environment. 4. Developing the Strategic Plan and Selecting Standards of Success. 5. Marketing: Strategy. 6. Marketing: Sales Forecasting. 7. Production: Planning, Scheduling, and Costs. 8. Production: Capacity Changes. 9. Finance: Strategy and Investment Analysis. 10. Financing: Financial Planning. Appendix A. Instructions for Using Spreadsheet Templates. Appendix B. Instructions for Using Graphing Program. Appendix C. Historical Data for Years 1 and 2. Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports. Appendix E. Blank Forms and Worksheets.
520	3		_aThis simulation is designed to provide students with an exciting environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management. The book includes one student disk - IBM compatible - which provides decision-support software for use with Lotus 1-2-3, Quatro Pro and Excell and enables students to graph operating results using a stand-alone program. A Mac version is available on request.
541			_cDonación prof. Juan Emilio Torres
650		4	_aTEORIA DE LOS JUEGOS _9355
650		4	_9444 _aNEGOCIOS
650		4	_9944 _aMANUALES
650		4	_aMARKETING _9371
650		4	_aPLANIFICACION ESTRATEGICA _9263
650		4	_aPRODUCCION _94220
650		4	_aPLANIFICACION FINANCIERA _92257
650		4	_aSIMULACION _91799
653		4	_aMERCADOTECNIA
653		4	_aTEORIA DE LA PRODUCCION
700	1		_97895 _aFritzsche, David J.
942			_2ddc _cLIBR _j658.40353 C 54559
945			_aCRA _c2016-09-01
999			_c25560 _d25560