000			01768nam a22002777a 4500
999			_c28756 _d28756
003			arcduce
005			20220902062657.0
007			cr |||||||||||
008			200422s2015 uk_|||||o|||| 00| 0 eng d
020			_a9784431554684
040			_aarcduce _carcduce
100	1		_914655 _aMotohashi, Kazuyuki
245	1	0	_aGlobal business strategy : _bmultinational corporations venturing into emerging markets / _cKazuyuki Motohashi. _h[recurso electrónico]
260			_aLondon : _bSpringerOpen, _c2015
300			_a1 recurso en línea (259 p.)
504			_aIncluye bibliografía.
520	3		_aThis book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
650		4	_94222 _aEMPRESAS MULTINACIONALES
650		4	_aESTRATEGIA EMPRESARIAL _9261
650		4	_96892 _aMODELO DE NEGOCIO
650		4	_948 _aESTUDIOS DE CASOS
653		4	_aEMPRESAS TRANSNACIONALES
856	4		_uhttps://link.springer.com/book/10.1007/978-4-431-55468-4#toc _qtexto/pdf
942			_2ddc _cLIE
945			_aBEA _c2020-06-02