| 000 | 00586nam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | arcduce | ||
| 005 | 20211028215325.0 | ||
| 007 | t| | ||
| 008 | 211028s1987 fl_||||| |||| 00| 0 eng d | ||
| 040 |
_aarcduce _carcduce |
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| 082 | 0 | _a659.1 | |
| 100 | _aFarris, Paul W | ||
| 245 | 1 | 0 |
_aAdvertising / _cPaul W. Farris, John A. Quelch. |
| 260 |
_aFlorida : _bR. E. Krieger, _c1987 |
||
| 300 |
_ax, 301 p. : _bil. |
||
| 504 | _aIncluye bibliografía | ||
| 650 | 4 |
_aPUBLICIDAD _92118 |
|
| 650 | 4 |
_aPROMOCION DE VENTAS _95135 |
|
| 700 | _aQuelch, John A | ||
| 942 |
_cLIBR _j659.1 F 41418 _2ddc |
||
| 999 |
_c5861 _d5861 |
||