BIBLIOTECA MANUEL BELGRANO - Facultad de Ciencias Económicas - UNC

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A learning theory of referrals / Damien S. Eldridge.

Por: Tipo de material: TextoTextoSeries Discussion papers (La Trobe University. School of Business). Series A ; 07.06Detalles de publicación: Bundoora, Vic. : La Trobe University. School of Business, 2007Descripción: 27 pISBN:
  • 1921377266
Tema(s): Clasificación CDD:
  • 21 362.10994
Recursos en línea: Resumen: Many service industries, including the medical and legal professions in some countries, display a gated structure. Rather than approaching a final producer directly, a consumer will first seek a referral from an intermediary. Such an industry structure might help to alleviate adverse selection problems between parties that interact infrequently. Intermediaries aggregate many short-run transactions between various consumers and a particular producer. As such, they might be able to learn a producers level of proficiency more rapidly than an individual consumer. However, the presence of a positive information externality means that too few consumers will seek a referral. As such, some form of regulation to encourage consumers to seek a referral might be warranted.

Bibliografía: p. 25-27.

Many service industries, including the medical and legal professions in some countries, display a gated structure. Rather than approaching a final producer directly, a consumer will first seek a referral from an intermediary. Such an industry structure might help to alleviate adverse selection problems between parties that interact infrequently. Intermediaries aggregate many short-run transactions between various consumers and a particular producer. As such, they might be able to learn a producers level of proficiency more rapidly than an individual consumer. However, the presence of a positive information externality means that too few consumers will seek a referral. As such, some form of regulation to encourage consumers to seek a referral might be warranted.

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